Entexis / Insights / Sunil Sethi
Sunil Sethi
Author

Sunil Sethi

Leader, AI & Workflow Specialist
Focus

A technology company founder with one belief — the best time to build for a trend is before everyone sees it.

Track Record

15+ years running Entexis. Sits with founders and CTOs from the first scoping call through launch and beyond. Owns the quality bar every engagement is held to, and stays hands-on in the calls where the important decisions get made.

44 published insights · writes across Artificial Intelligence, Tradingview, Data & Analytics, SaaS Strategy

Insights by Sunil

33
Artificial Intelligence

Why Most Businesses Pick the Wrong AI Implementation Partner, and the Questions That Reveal the Right One

There are three types of "AI partners" in the 2026 market: tool-resellers, deck-consultants, and implementation partners. Most businesses accidentally hire the first two for work the third type should be doing, and that mismatch is the single biggest reason AI projects fail. This article gives business leaders the 10 questions, six red flags, and the six-step process that reveal which type you are actually talking to.

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34
Artificial Intelligence

Why Small Businesses That Wait to Implement AI Will Lose Their Market by 2028

Every small business owner has been hearing about AI for two years. Most still have not implemented anything that moves their business. The quiet problem is not the technology. It is the implementation gap, and by 2028 the businesses that have not crossed it will be competing against businesses that have. This article explains what competent AI implementation actually means, why most small businesses fail at it, and how to start this quarter.

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35
Artificial Intelligence

Why Most Teams Are Picking AI Agents vs Workflow Automation Wrong: And How to Actually Decide

Most teams in 2026 are asking the wrong question: AI agents or workflow automation? The right question is about the nature of the task itself, and the answer usually points to neither tool alone. Here is the decision framework that actually works.

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36
Software Development

AI + Headless: The Content Stack That Lets Your Team Publish to Web, App, and AI Search from One Place

Your customers discover you on ChatGPT, on TikTok, through a voice assistant, inside AI search engines, not just on your website. Here is the content stack modern teams are building to publish once and appear everywhere.

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37
Artificial Intelligence

What Is RAG and Why Every Business Should Care

AI hallucination is the number one reason businesses hesitate to deploy AI. RAG (Retrieval-Augmented Generation) solves this by grounding AI responses in your actual content instead of letting it guess. Here is what it is, how it works, and what it takes to implement.

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38
Artificial Intelligence

Why Every Business Website Needs an AI Chatbot

Your website is open 24/7. But when a visitor has a question at 11 PM, who answers? A contact form they will never fill out? An FAQ page last updated six months ago? In 2026, that is no longer acceptable. Your competitors know it.

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39
Artificial Intelligence

How to Make Your Website AI-Friendly Without Rebuilding It

ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search for buying decisions. Most websites are invisible to these AI assistants. Here are 7 changes you can make this week. No rebuild required.

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40
Artificial Intelligence

Voice AI for Business: When to Add Voice and When It Is a Waste of Money

A practical guide to voice AI in business: where voice interfaces genuinely outperform screens, where they fail miserably, the real tech stack behind production voice agents, and how to evaluate whether your product needs conversational voice.

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FAQ

Frequently Asked Questions

Who is Sunil Sethi?
Sunil Sethi is a leader, ai & workflow specialist at Entexis Systems Private Limited. A technology company founder with one belief — the best time to build for a trend is before everyone sees it.
What does Sunil Sethi write about?
Sunil Sethi has published 44 insights covering Artificial Intelligence, Tradingview, Data & Analytics, SaaS Strategy. Every article is written from hands-on client work at Entexis, not summarised from third-party sources.
What is Sunil Sethi's track record?
15+ years running Entexis. Sits with founders and CTOs from the first scoping call through launch and beyond. Owns the quality bar every engagement is held to, and stays hands-on in the calls where the important decisions get made.
Can Entexis help with a project like the ones Sunil Sethi writes about?
Yes. Sunil Sethi works alongside a full product and engineering team at Entexis. If a topic on this page maps to something you are planning, get in touch and we will scope it with you.