Entexis / About
The Company
2013
Founded in Chandigarh, India
Domain First
Understand the business before the code
AI Native
Built on intelligence, not bolted on
Patient Craft
Software that outlasts the trend cycle
EST. 2013 · INTELLIGENCE TO EXECUTION

We Build What's
Coming Next.

A technology company founded on one belief. the best time to build for a trend is before everyone sees it. We combine deep domain understanding with engineering precision to build software that doesn't just work today, but holds up as the business around it keeps changing.

The Conviction
“I started Entexis because I kept watching companies build software without understanding the industry it was meant for. Then I watched those systems get replaced 18 months later. We built Entexis to be the company that gets it right the first time.”
— Sunil Sethi, Founder
The Beginning

From ThirtyFour® to Entexis

What started as ThirtyFour® Soft Systems (a UI/UX studio) evolved into Entexis Systems when we realised that design without domain knowledge produces beautiful software nobody uses. We registered as a private limited company in 2013 with one conviction: understand the industry before writing the first line of code.

The Bet

We Built Our Own Products to Prove It

LeadRegister for real estate brokers. VIV for financial market traders. NGORegister for nonprofit compliance. These aren't side projects, they're proof that we understand these industries deeply enough to bet our own time and capital on them. When a client hires us, they get a team that has already solved problems in their sector.

The People

Run by Conviction.
Built by Great Mindsets.

Sunil Sethi
Sunil Sethi
Director / CEO
Lead with conviction, not consensus. The most valuable companies are built by people who see the next decade clearly, and then do the unglamorous, patient work of making it real while everyone else is chasing this quarter.
Focus

Company vision, strategic direction, and long-term bets on where technology and business meet.

Track Record

Over a decade of leadership across engineering, operations, and business building, scaling teams from first-hire to multi-continent delivery, navigating market shifts, and turning early conviction into durable outcomes. A rare combination of deep operator instinct for what breaks at scale and the patient vision to build things that last.

The Team

The Management & Tech
Team Behind Entexis.

The people who plan, architect, build, and deliver every client engagement. Product managers, engineers, and domain specialists who form the backbone of the company and the operating layer between our clients and the code.

Ajay Kumar
Ajay Kumar
Lead & Backend Specialist
Focus

Owns backend architecture for every Entexis engagement. Leads API design, database modeling, and system integrations across Node.js, PostgreSQL, and MySQL stacks.

Track Record

15+ years of experience building scalable, production-grade backend systems for SaaS, fintech, CRM, and enterprise applications across India, the Middle East, and North America. Specialized in designing secure, high-performance APIs, business-critical workflows, and backend architectures that power reliable, large-scale applications.

Anil Kumar
Anil Kumar
Senior Content Management System Specialist
Focus

Owns WordPress and headless-CMS builds at Entexis. Leads theme development, plugin work, and content workflow design for clients running publishing operations.

Track Record

8+ years delivering WordPress builds, migrations, and performance work for content-heavy sites and small enterprise portals.

Kirti Bhartari
Kirti Bhartari
Lead & Mobile App Specialist
Focus

Leads mobile app engagements across iOS, Android, and cross-platform builds. Owns the mobile side of hybrid product engagements where the mobile app is the primary surface.

Track Record

9+ years of experience delivering high-quality mobile applications for parenting, real estate, e-commerce, and enterprise businesses. Expertise in building scalable, user-friendly Android and iOS solutions with a strong focus on performance, seamless user experience, and reliable production deployments.

Ruchi Kiran B.
Ruchi Kiran B.
eCommerce Specialist
Focus

Ruchi is a Top Rated Plus Shopify Expert with expertise in theme creation and customizations, approved and endorsed by Shopify partners.

Track Record

Ruchi is an exceptional team member and a proven leader who consistently delivers outstanding results, even under tight deadlines and high-pressure situations. She has a strong track record of successfully building and scaling Shopify stores, combining technical expertise with a deep understanding of e-commerce best practices to deliver reliable, high-performing solutions.

Sagar Khera
Sagar Khera
Lead & Frontend Specialist
Focus

Leads the frontend layer for every client build. Owns component architecture, design-to-code fidelity, and performance across React, Next.js, and vanilla stacks.

Track Record

13+ years of experience building production-grade frontends for SaaS platforms, enterprise applications, e-commerce solutions, and high-performance web experiences. Specialized in developing modern, responsive user interfaces, intuitive admin dashboards, and scalable frontend architectures with a strong focus on performance, usability, and maintainability.

Sukhdeep Singh
Sukhdeep Singh
Content Marketer / SEO / AEO / GEO
Focus

Owns editorial strategy, SEO, and the newer AEO and GEO layers that decide whether AI engines cite the brand. Runs the content calendar and the structural surface (schema, entity graph, FAQ) that makes articles rank and get quoted.

Track Record

15+ years of experience leading content strategy and operations for B2B SaaS, technology, and digital-first businesses. Specializes in building AI-driven content workflows, creating high-impact technical and marketing content, and developing SEO, GEO, and AEO strategies that improve visibility, authority, and long-term organic growth.

Sukhpreet Kaur
Sukhpreet Kaur
PM, Data & Hosting Specialist
Focus

Runs client projects end-to-end and owns the data and hosting side of every engagement. Handles scoping, timeline, cPanel and cloud environments, database provisioning, and release coordination.

Track Record

8+ years of experience managing SaaS, CRM, and enterprise software projects for clients across India, the Middle East, and North America. Proven track record of leading cross-functional teams, coordinating end-to-end project delivery, and ensuring successful execution through effective planning, communication, and stakeholder management.

Vandana Bharadwaj
Vandana Bharadwaj
Lead & UI/UX Specialist
Focus

Owns UI and UX design across every Entexis engagement. Handles user research, information architecture, wireframes, interaction design, and design systems from first sketch to handoff.

Track Record

14+ years of experience designing intuitive, user-centric interfaces for SaaS platforms, mobile applications, and enterprise software across India, the Middle East, and North America. Expertise in creating modern UI/UX experiences, scalable design systems, and seamless user journeys that balance aesthetics, usability, and business goals.

Inside Stories

What's Happening
Inside the Entexis

Global Reach

Started in Chandigarh.
Now Delivering Across 5 Continents.

From our first client in India to enterprise deployments across the Middle East, Europe, North America, and Oceania, domain expertise travels.

Asia
Middle East
Europe
North America
Oceania
INDIA

No pitch decks. No 47-slide proposals. Just a conversation about your industry, your problem, and whether we're the right team. We'll be honest if we're not.

What Are You Building?

We'll get back within one business day.